Janisse Valenzuela
Product Marketing & Sales Enablement Specialist
Hello, I’m Janisse. I’m a results-driven Sales and Product Marketing Specialist with over eight years of experience helping mission-driven startups grow their brand presence, expand their market reach, and create meaningful customer relationships. I bring together storytelling, strategy, and scalable systems to build marketing campaigns that spark connection and drive measurable growth.
About Me
Discover my journey, achievements, and the skills that make me a passionate marketing professional dedicated to mission-driven growth.
I’ve built my career around one central belief: when a mission is communicated with clarity and backed by strategy, it drives real business growth. My background spans both nonprofit and for-profit startups, where I’ve launched high-impact marketing campaigns, scaled referral pipelines, and cultivated long-term client relationships that move the needle in both metrics and meaning.
As an experienced Product Marketing Manager, Brand Partnerships Manager, and Director of Marketing and Communications, I’ve led go-to-market campaigns across diverse industries. I’ve helped organizations close deals with a 70% success rate, grow referral networks by 25% annually, and generate over $20M in revenue through multilingual media partnerships and events.
My strength lies in my people-first leadership style. I’m a natural connector, a strong communicator, and a strategic thinker.
I thrive on building trust, translating vision into action, and bringing mission-driven brands to life—whether in the field, in the boardroom, or in front of a crowd.
Let’s build something that matters—and make it grow.
Key Achievements:
01
Led International Marketing Campaigns
As the Brand Marketing Manager for Angel Studios, I spearheaded the marketing initiatives for the international theatrical box office film "Cabrini," achieving over $20M in worldwide box office ticket sales with an A+ rating and 98% Rotten Tomatoes audience score. My efforts included managing internal and external stakeholders and executing multifaceted marketing campaigns across digital, print, social media, and traditional outlets.
02
Strategic Partnerships and Influencer Collaborations
I forged partnerships with key mission-aligned influencers and organizations such as EWTN, Hallow, Sophia Press, and Carmel Communications. These collaborations boosted ticket sales by 25% through deal collaborations and fostered key filmmaker and influencer marketing relationships, significantly enhancing the film's visibility and engagement.
03
Comprehensive Marketing Strategies
In my role as the Director of Marketing and Communications for Witness to Love and as the Digital Marketing Coordinator for the United States Conference of Bishops (USCCB), I developed and executed comprehensive marketing strategies. This included designing workbooks, launching podcasts, enhancing website SEO, planning social media content, crafting email newsletters, overseeing paid digital ads, and managing donor relationships. Notably, I produced and edited the 5-Star WTL podcast and created multiple print and digital content pieces for various campaigns.
04
High-Impact Multimedia Projects
I produced high-impact multimedia projects and campaigns that garnered significant engagement and recognition. For instance, I led content strategy and design for the USCCB’s Natural Family Planning social media campaigns, which reached over 20K+ views via Facebook, Instagram, and Twitter. According to campaign supervisors, these were the most successful campaigns to date, thanks to the content and graphics I helped draft and execute.
05
Innovative Evangelization and Community Engagement
My work has been featured on the National Catholic Register, Radio Maria Houston, 7 San Diego News, BuzzFeed, Televisa, Lila Rose’s Podcast, Shalom TV Woman Series, KHOU 11’s Great Day Houston, and the Guadalupe Catholic Radio Network. I have a proven track record of building and executing effective marketing strategies, managing multiple projects, and leading brand development for mission-driven organizations.
My Expertise
A Product Marketing and Sales Strategist with 8+ years of experience helping mission-aligned organizations grow their brand presence, build referral networks, and drive measurable results. Whether launching a new product, shaping a go-to-market strategy, or managing 150+ CRM-driven client accounts, I combine sales expertise with human-centered messaging to fuel long-term growth.
📣 Overarching voice of the customer
💬 Messaging mastermind
🤑 Enabler of Sales
🏃♀️ Accelerator of adoption
Skills
Technical Skills:
✔ Digital Marketing Strategy
✔ Brand Development
✔ Social Media Management
✔ Public Relations
✔ Paid Digital Ads
✔ Print and Digital Advertising
✔ SEO Optimization
✔ Email Marketing
✔ Data Analytics
✔ Video Production
✔ Graphic Design
✔ UX/UI Design
Soft Skills
✔ Strategic Thinking
✔ Leadership
✔ Public Speaking
✔ Creative Content Development
✔ Project Management
✔ Relationship Building
✔ Empathetic Listener
✔ Cross-Collaboration
✔ Innovative Ideation
Education
Degrees
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MBA in Business Administration (Digital Marketing Specialization)
Western Governors University (2023-Present)
M.T.S. in Theological Studies (Biotechnology and Healtcare Ethics Specialization)
Pontifical John Paul II Institute (2016-2018)
B.S. in Marketing and Communications Media
John Paul the Great Catholic University (2012-2015)
Certificates
Product Marketing | Core, Product Marketing Alliance (2024)
Google Digital Marketing & E-Commerce, Coursera (2024)
Content Marketing, LinkedIn Learning (2023)
SEO, HubSpot (2022)
Digital Marketing, HubSpot Academy (2023)
Why work with me?
Throughout my career, I’ve helped organizations translate bold ideas into business expansion. From leading bilingual global media campaigns that generated $20M+ in revenue, to closing client deals at a 70% rate and growing referral networks by 25% annually, I bring a rare blend of creative storytelling and revenue-focused execution. Throughout my career as a Product Marketing Manager, Brand Partnerships Manager, and Director of Communications, I’ve scaled outreach campaigns, developed go-to-market strategies, and built strategic partnerships across various industries. At the core of my work is a belief that meaningful growth happens when people feel seen, heard, and supported. That’s why I lead with emotional intelligence, strong communication skills, and a deep respect for community connection. I thrive in fast-paced startup environments where purpose and profit align—and I’m especially energized by building systems that scale impact. Let’s build something rooted in purpose—and help it grow with intention.
Testimonials and Recommendations
Strong Work Ethic
"Janisse has always brought a positive spirit to her tasks and responsibilities, and she has exhibited a diligent work ethic during her time at the USCCB."
Andrew W. Lichtenwalner, Ph.D., Executive Director, USCCB
Career Highlights
Education
Master's in Business Administration with Digital Marketing Specialization
Master’s in Digital Marketing from Western Governors University, focusing on advanced marketing strategies, digital analytics, and product design.
M.T.S. in Biotechnology ( Philosophy Studies)
from the Pontifical John Paul II Institute at the Catholic University of America.
B.S. in Marketing and Communications Media
from John Paul the Great Catholic University
Over six years of remote work experience, operating from a fully equipped and dedicated home office.
Successfully managed multiple remote teams, ensuring productivity, communication, and collaboration across different time zones.
Remote Work
Project Management
Demonstrated proficiency in people and project management, adept at overseeing end-to-end project execution to ensure seamless operations and adherence to planned objectives.
Proven track record in managing complex marketing campaigns, from conceptualization to execution, delivering projects on time and within budget.
Skilled in content creation, media product, lifecycle marketing, copywriting, digital marketing and brand strategy. Frequent user of Adobe Creative Cloud
Designed and implemented training programs that significantly improved employee performance and engagement.
Learning Development
Digital Marketing & Product Management
Director of Marketing & Communications at Witness to Love, overseeing all aspects of digital marketing and branded content creation.
Brand Marketing Manager at Angel Studios Inc., spearheading marketing initiatives for the Cabrini film, achieving a 98% Rotten Tomatoes audience score and grossing $20M in ticket sales.
Extensive experience in social media management, influencer marketing, email marketing, and international marketing campaigns.
Successfully led rebranding initiatives that enhanced brand recognition and market presence.
Over eight years of experience leading mission-driven marketing, with five years in fast-paced startups. I’ve helped scale early-stage organizations, launch strategic campaigns, and build systems for sustainable growth.
I’ve worked across both nonprofit and for-profit startups, blending heart and hustle to bring meaningful ideas to market.
In roles like Brand Partnerships Manager and Product Marketing Manager, I’ve collaborated in agile teams to grow referral networks, drive engagement, and align go-to-market efforts with purpose. I bring a strong mix of people skills, business strategy, and storytelling to every project.
Technology Startup Experience
Leadership and Collaboration
Strong leadership skills with a collaborative approach, fostering a positive team environment and driving collective success.
Experienced in working with cross-functional teams, ensuring alignment and synergy across various departments.
These highlights showcase my diverse skill set and achievements, underscoring my capability to excel in dynamic and challenging roles within the marketing and product management domains.